Amazonbot — Amazon's Web Crawler
Amazonbot indexes content for Alexa and Amazon AI. Learn how to control it with robots.txt and what blocking means for your visibility.
QUICK FACTS
Amazonbot What is Amazonbot?
Amazonbot crawls websites to index content for Amazon's voice assistant Alexa and other Amazon-powered features. Amazon provides documentation on how to identify and control Amazonbot's access to your site.
How to Block Amazonbot
Add the following to your robots.txt file (located at the root of your website):
User-agent: Amazonbot Disallow: /
What Happens When You Block Amazonbot
Your content will not appear in Alexa answers or Amazon's assistant features.
Should You Block Amazonbot?
Amazonbot indexes content for AI features operated by Amazon. Blocking it removes your visibility in those AI-powered features but does not affect traditional search or social media link previews.
Amazonbot vs Other Amazon Crawlers
Amazon currently operates Amazonbot as a standalone crawler. Unlike companies like OpenAI and Anthropic that split functionality across multiple user-agents, Amazon uses a single identifier for its AI crawling operations.
GENERATE YOUR ROBOTS.TXT
Use our visual generator to create a robots.txt file that blocks Amazonbot and any other crawlers you want to opt out of.